Designing a logo can help your business create a brand identity. It will be on your mobile app and website. Customers will see the logo and instantly recognize your brand. Taking the time to design a logo suitable for customers and reflecting your business’s personality is essential to creating brand awareness.
1. Decide on a Personality
Is your business happy and fun? Is it quirky or quiet? What about studious and serious? Asking yourself these questions will help you determine a personality for your business. This will be the basis for your logo design.
2. Select Colors That Reflect the Personality
Black and white are classic colors that represent serious or modern businesses. Meanwhile, soft colors represent calmer personal attributes. Vibrant colors are fun and energetic. After deciding on the colors of your logo, it’s important to design the logo itself.
3. Simple is Best
There needs to be plenty of white space on your logo. Complex logos take longer to load on mobile devices, which can turn away potential customers. According to Hubspot, 64% of SEO marketers think investing in mobile optimization is worthwhile. This includes ensuring that your logo is ideal for your mobile customers.
4. Try Handwritten Fonts
Fonts are an important aspect of your logo as well. They reflect the brand’s personality and should complement the rest of the design. Handwritten fonts are usually overlooked, but trying them out is important. These fonts create a personal touch to your logo that customers will relate to more than block-style fonts. Take the time to play with different font styles for your logo design.
5. Know Your Audience
Knowing your audience is as important as knowing the personality of your business. Your audience is often referred to as your target audience. Businesses need to know the age, demographic, and often sex or gender of their target audience. Knowing what interests they have can be helpful. These key factors will help you create a logo that is appealing to your audience.
6. Brainstorm
The first logo you create or look at might work for your business, but you need to create multiple logos. Brainstorming helps get the creative side of your brain flowing so that you can come up with the best ideas to suit your business.
Sometimes, the creative juices simply aren’t flowing as you need them to. If you need help with your logo design, give us a call today at A-1 Printing!