From the beginning of a business, you need to have a solid brand voice. Strategic keywords are the top strategy for SEO according to 71% of marketers surveyed by HubSpot. SEO is, of course, an important part of branding in the modern social media-centric marketing environment, but what about the rest of your branding strategy? Your social media and marketing branding departments, working in concert with external partners like a printing company, can develop a consistent brand strategy for your new business that will give you a consistent, professional voice everywhere your customers and your competitors look for you.
Identify Your Core Values and Capabilities
When you’re building a business from the brand out, the first thing you need to know is what you can do and what you value as a business. Everything else follows from these two pieces of information. Once you know what you can do and what you want to be, you’ll start to understand who you are.
Research Your Competition
One of the oldest rules of war is “know your enemy.” If you know the competition in your segment, it will be much easier for you to understand where your company fits in the segment and what niches are unfilled for you to enter. Contrarily, a company that has no idea what its competition looks like or how its competition is functioning will flounder in its business space. Know who you’re competing with.
Research Your Target Audience
Before you begin your branding campaign, you need to understand who your target audience is. Your audience establishes the needs of your voice. Will you have a young audience? Middle-aged? Old? Will your audience be made of people in grades K-12? And if so, which group of grades, and how will you include their parents, who usually have some veto power over their actions? Are you targeting college students? Young professionals? Every group has something they want that’s different from the rest.
Develop Your Visual Style
Once you understand your target audience, your printing company can help you develop a consistent brand visual and print identity. Your identity and voice should be consistent across media. It should be distinct at a glance from your competition.
These tips are just a handful of the ways you can build a brand. Your printing company can help you develop your print and visual brand further. Contact A-1 Printing today for a consultation.