Today, online marketing is an essential part of any company’s marketing efforts. Simply having an active website is the bare minimum. An attractive and intuitive website is vital to your business’s success. After all, according to Forbes, there are about 1.13 billion websites on the internet as of 2023, so you want to make yours stand out. If you want to ensure the best possible online presence, it’s important to focus on certain web pages. Let’s look at a few pages that your business website should definitely include.
As the name implies, the landing page is the first page that any visitor will see when visiting your site. This is like your virtual front desk, lobby, or greeting area that showcases what’s on the rest of the site. You want this page to be attractive, informative, and easy to navigate. If a visitor can’t figure out where to find the information they need, they’ll be tempted to click away from your website and find a different company. Be sure that your landing page includes links to all other relevant pages that a customer would need and a brief description of your company and the services you provide. Website layout professionals can help you with this.
You also want to include an easy-to-find contact page. This ensures that customers who have questions about your products or services or want to hire you have an easy way to reach you. Your contact page should have multiple ways to contact your company. The most common contact methods you should include are phone, email, and a request page.
It’s essential to have pages that clearly outline the products or services your company offers. Product or service pages should have a description of each product or service you provide. It’s also helpful to note if there are any common services your business doesn’t offer. For example, if your company sells doors, you should note whether or not door installation services are included with purchases.
If you are running an e-commerce site of any kind, you must have easy-to-navigate payment portals and easily recognizable payment options. After all, if customers have difficulty navigating your payment system, they may become frustrated and decide to take their business elsewhere.
Do you want your website to stand out against the competition and draw in new customers? A-1 Printing can help you create the perfect website layout to help your business reach new heights. Contact us today to learn more about our web design services. We look forward to working with you!