Has your local business hit a plateau and isn’t gaining market share as quickly as it used to? You’ve updated your website and launched successful digital marketing campaigns, but your business just isn’t hitting the next level. If you’re doing everything you can to maintain your effective digital success, it’s time to move your focus into the real world. Here are three reasons to start focusing your advertising on printed merchandise.
Lasting Impact
When a potential client leaves your trade show booth, they may remember having a great conversation with you, and they will likely be thinking about how your company can help them. Unfortunately, by the time they leave the next booth, your firm will likely be forgotten. When you set up custom printing for branded items, they have a physical reminder of your brand long after they’re done speaking with you.
Branded Items Keep Your Firm Top of Mind
When you add your logo to items with custom printing services, you get to choose the items. Tailoring these items to your target market is an effective way to keep your company’s name in front of the right people. Anything from posters to magazines can be printed with your logo and branding. This means that whenever your prospective clients reach for these items, they’ll think of your business.
Branded Merchandise Shows That You’re Serious
According to Social Shepherd, the most wanted marketing skills are digital advertising, cited by 45% of respondents, and content creation and curation, as referenced by 42% of the people surveyed. However, there are times when a strong digital presence alone won’t be enough. Having branded merchandise lets everyone know that your firm is one to pay attention to. When you walk into a client’s office, you’ll come across as much more professional when you have printed marketing materials for them to read and keep. Handing out customized printed items at the start of the meeting lets them know that you mean business.
If you’re ready to take your marketing to the next level with branded items, come to A-1 Printing. Our high-quality printing and graphic design services will help get you one step closer to reaching your target audience. Contact us about your project today to learn more about how we can help you.