There are a lot of things that go into building social media presence. The first thing is to create compelling content, of course. But you also need to think about things like mobile optimization. According to HubSpot, 64% of SEO marketers think that doing that is a worthy investment. But graphic design? Yes, that can also play a part in your social media strategy. Here are three reasons why:
1. You Can Create a Logo For Yourself
Think of your favorite social media influencers. They all have recognizable logos. For example, if someone showed you the one for MrBeast, you’d know who it was for in an instant. If you do that for yourself, you can create something that you can build your social media brand around. This includes any merchandise that you sell. People could be walking around wearing a t-shirt with your logo on it. Graphic design plays a big part in that.
2. You Can Grab Attention
Let’s face it. People’s attention spans are getting shorter. They spend a lot of time idly scrolling through sites like TikTok, Twitter, Threads, Instagram, YouTube, and Facebook. If you don’t grab their attention right away, they are going to scroll right on past you, no matter how good your content really is. If you use graphic design, then you can leverage that skill to get people to stop and see what you’re all about. If you’re really consistent at making these kinds of eye-catching content, then they will seek you out and you’ll have a consistent audience.
3. You Can Showcase Your Creativity
You might be a good writer, but people might not want to just read pages of text. Graphic design can help you scratch that creative itch as well. Then you can show that you are very well-rounded.
Ultimately, what it comes down to is that we live in a very visual world nowadays. People like to look at images. That’s why infographics are very popular – information can be dispersed in an entertaining way that is also easy to digest. By using graphic design for your social media, you can capture people’s attention and ultimately use it to bring success to yourself.
Are you looking for people who are skilled at graphic design to assist you with your social media presence? We would love to hear from you. Contact us today to learn more!