Color psychology is a powerful marketing tool businesses should use to their advantage. Colors can play a surprisingly significant role in customers’ opinions of your brand. In fact, according to MarketSplash, 85% of purchasing decisions are impacted by color. Here…
Today, online marketing is an essential part of any company’s marketing efforts. Simply having an active website is the bare minimum. An attractive and intuitive website is vital to your business’s success. After all, according to Forbes, there are about…
Connecting with your audience to leave a lasting first impression is essential, especially in a competitive industry. The promotional products you choose can easily make or break the success of your business. Before selecting the products you want to use,…
There are a lot of things that go into building social media presence. The first thing is to create compelling content, of course. But you also need to think about things like mobile optimization. According to HubSpot, 64% of SEO…
Have you been putting off giving your web design and digital marketing the attention they deserve? According to upGrad, digital advertising and content creation and curation are the two most sought-after skills, at 45% and 42% respectively. Let’s take a…
As a business owner, you already know how important customer engagement and brand awareness are for growth. That said, each firm is unique. Customizing some aspects of your business marketing efforts, such as graphic design, will help create an effective…
From the beginning of a business, you need to have a solid brand voice. Strategic keywords are the top strategy for SEO according to 71% of marketers surveyed by HubSpot. SEO is, of course, an important part of branding in…
Designing a logo can help your business create a brand identity. It will be on your mobile app and website. Customers will see the logo and instantly recognize your brand. Taking the time to design a logo suitable for customers…
Do you have a marketing company you work with to handle your advertising and SEO needs? Or do you ignore marketing and let the strength of your product and service do the talking? Avoiding advertising is a huge mistake —…
SEO has become increasingly important with each passing year. People rarely look past the first page of search results, which is why you need to use SEO techniques that will make it easier to find your site. From suggestions for…
